The dilemma of globalization will be a key issue for truck OEMs over the course of the next decade. While some have certainly moved substantially toward establishing a global footprint, other OEMs at still considering their next steps. While the pros and cons of which way to focus on is a post in and of itself, I wanted to share a study we published that speak to the ROI of Globally Integrated Operations.
In our interviews I've heard some OEMs speak to the establishment of a brand in each part of the world, that isn't quite the goal. One European executive hit the nail on the head when he said:
“Globalization is not an external driver but an internal one – to improve operation excellence”
The embedded study below is a great primer on achieving the results from the operation that the enormous investment in globalization demands...
