trucks world news: Hybrid Truck Industry * USA - Barriers to Commercialization Still Exist For

trucks world news: Hybrid Truck Industry * USA - Barriers to Commercialization Still Exist For

Interesting article, but one of the key barriers that this is missing is that the high cost of hybrids (and low cost of fuel) essentially capitalizes the expense of fuel.  Not too many accountants will allow Fleets to do that in a large way.

Truck OEMs must develop new business models that fix this issue until costs for Hybrid trucks can be leveled out.  Business models such as removing the cost of batteries and setting them up as a leased component of the the transaction are being considered.  Another model could be to simply sell the truck at the cost of a conventional vehicle and then set up a set of annuity payments to fleets based on their fuel usage.  That way they get the benefits of the hybrid truck, pay similar to what they are now from an accounting standpoint and contribute to developing scale...

Any other ideas out there??